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Insanely Simple
By:Ken Segall
Published on 2012-04-26 by Penguin UK

'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

This Book was ranked at 40 by Google Books for keyword SteveJobs.

Book ID of Insanely Simple's Books is 11rodG3ZF60C, Book which was written byKen Segallhave ETAG "EfIKa/LQDzs"

Book which was published by Penguin UK since 2012-04-26 have ISBNs, ISBN 13 Code is 9780670921201 and ISBN 10 Code is 0670921203

Reading Mode in Text Status is true and Reading Mode in Image Status is false

Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 2 Raters and have average rate at "3.5"

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