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Why Apple must tell its story
By:Carolin Biebrach
Published on 2009-06-29 by GRIN Verlag

Essay from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Ohio University (E.W. Scripps School of Journalism), course: Media Works, language: English, abstract: The face of Apple is its C.E.O. Steve Jobs and rumors of his declining health threaten soaring stock prices and record-breaking revenues. This paper examines the problem of succession facing Apple. In order to maintain a viable and successful brand, Apple must look to differentiate Apple from Steve Jobs in the minds of consumers and shareholders. This paper also examines Apple’s relationship with the media and the marketing strategies employed to publicize Apple’s products. Apple should employ a public relations strategy which is more responsive to the press in all realms but most specifically in regard to their very public C.E.O.’s health.

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Book ID of Why Apple must tell its story's Books is oodLXZwsnmYC, Book which was written byCarolin Biebrachhave ETAG "TclegnhXnHw"

Book which was published by GRIN Verlag since 2009-06-29 have ISBNs, ISBN 13 Code is 9783640360406 and ISBN 10 Code is 3640360400

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Book which have "7 Pages" is Printed at BOOK under CategoryBusiness and Economics

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