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Creating 'Gotta Have It' Products and Services
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Published on 2015 by

Most people believe that persuasion, persistence, and overcoming objections are necessary ingredients in convincing someone that they need what you're offering. Steve Jobs knew differently. Part of the genius of Steve Jobs was his ability to be incredibly expansive in his thinking initially, and then develop it into a focus. He had a keen ability to notice things, which is substantially different from simply seeing, watching, looking or hearing. As renowned British psychoanalyst Wilfred Bion said |the purest form of listening (ie. Noticing) is to listen without memory or desire.| In this webinar Dr. Mark Goulston will deconstruct this process into a sequence of noticing that will enable you to look into and create your future just as Jobs did for Apple. Creating ?Gotta Have It' Products and Services: Thinking Like Jobs will explore how to think like Steve Jobs and create a |gotta have it| mentality for your clients and workplaces.

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